Why Our Practice

Ideal Practice Atmosphere

Our practice's top priority is to provide you the highest quality orthodontic care in a friendly, comfortable environment. We utilize the latest technological advances in the industry, such as invisible ceramic braces, lingual braces, and Invisalign, along with the latest in computer technology (digital imaging and advanced computer graphics) to ensure that you receive the most effective care possible.

Increased Patient Treatment Options

Dr. Rheude is a certified Invisalign® provider and a certified Lingual Braces orthodontist. Self-ligating brackets are also offered which reduced treatment time and reduced appointment time. Please ask/call us for more information regarding if any of these options are right for you.

BR Orthodontics offers:

  • Ceramic esthetic brackets...DAMON CLEAR IS NOW AVAILABLE
  • Invisalign®
  • Self Ligating/Friction-less Brackets...DAMON SYSTEM PROVIDER
  • Lingual Braces
  • Traditional brackets
  • Mini metal brackets

State of the Art Technology

BR Orthodontics is completely digital (digital photography, digital radiology and even digital models upon request). Dr. Rheude has additional training in using comprehensive orthodontic treatment planning software, which enables him to more accurately diagnose and predict your individual treatment results.

State of the art technology is seen immediately as you check in the front desk with your special pin or use of our fingerprint login. Computers are located at each treatment chair to allow the doctor to have all your orthodontic records at his fingertips and for you to monitor your progress. The use of digital radiology over conventional x-rays allows a decrease in radiation exposure of over 75%.

Cutting Edge WEB Services

Through our WEB services, our patients have the option to receive e-mail and text appointment reminders, check their appointment times on-line, review their account information, pay online and receive our monthly newsletter. This website in 100% protected and HIPPA approved. Dr. Rheude uses this WEB technology to forward pertinent information on to your dentist and oral surgeon to expedite your treatment and make sure nothing is overlooked. This WEB service is available 24/7, and is a convenient way for our patients to stay connected to our office from home!

On Time, Convenient Scheduling

Dr. Rheude prides himself on being on time. He understands your time is valuable with your children, away from work, and home. He strives to maintain efficient treatment, with the latest technology to give each patient shorter appointments and longer appointment intervals (6-12 weeks), which translates into shorter treatment times.

Dr. Rheude is board certified with a master's degree in orthodontics

  • Dr. Rheude is a Board-Certified Orthodontist and a Diplomat of the American Board of Orthodontics. This is the only orthodontic specialty board recognized by the American Dental Association and sponsored by the American Association of Orthodontists. Currently, only 35% of orthodontists are board certified.
  • Board certification is a voluntary examination process aimed at demonstrating an orthodontist's pursuit of continued proficiency and excellence.
  • Dr. Rheude obtained a master's degree in orthodontics in addition to his specialty certificate by attending a 3-year orthodontic residency program accredited by American Dental Association.

Meticulous Sterilization

Please come and get a free tour of our office to check out our state of the art sterilization center, where everything is hands free!!!! Our patients can be assured that we follow all of the OSHA guidelines for sterilization techniques.

Our Team

Our team members are extensively trained in all aspects of orthodontic services. All staff members are certified orthodontic assistants. We regularly conduct training sessions and attend continuing education courses to keep abreast of the latest techniques and information available to our profession. We believe that we offer the finest care in the team-delivered orthodontic experience. As a team we are always seeking to learn, communicate and enjoy each day with our patients. In addition, we are committed to continuing to be the best at what we do for our patients.

Superior Customer Service

Our practice prides itself on being customer focused and we strive to offer our patients over-the-top customer service. For this reason, we may ask you to participate in surveys or focus groups to find out how we can better serve you from time to time during your treatment. If at any time during your treatment you are dissatisfied or have a suggestion on how we can improve our services, please let us know. We believe that the "customer always comes first"! Getting to know you and meeting your individual orthodontic needs are our foremost concerns.


Yes, orthodontics can be fun! We understand that orthodontics is not always considered "fun" so in our practice we have attempted to change that thinking by providing more than just quality treatment. We provide our patients with the following during treatment time: contests for both patients and parents, theme weeks, patient appreciation parties, bonuses for good oral hygiene and cooperation, video games, current magazines, complimentary coffee and juice, practice tee-shirts, and most important, a qualified and friendly staff who loves what they do and wants the best for you and your child.